• InsightsOsborne posted a comment on ?Digital Consumer Intelligence 2 years, 3 months ago

    ?Digital Consumer Intelligence

    Research approaches are continually evolving, especially when there is so much tech potential out there, DCI is part of the evolution.

    I do get frustrated when tech and DCI is sold as the solution to everything, I am a HUGE believer in it but I don’t believe it has all the answers. I find when some clients have been oversold on what it can deliver/they don’t understand where it works best, they are then disappointed and believe it’s all just hype.