• Tam Tami posted a comment on ?Why Social Data 3 weeks, 5 days ago

    ?Why Social Data

    I think Insights Function can find some opportunities adopting Social Media Intelligence as a research method. It doesn’t mean that, from now on, every Insights Function should answer their questions using social data. But at least, social media data should be considered.

    I have been using social media data to help businesses answering their questions during the last five years. From complementing standard marketing consumer research to validating their findings, I also use social intelligence in standalone research projects. I think Social Media Intelligence should be approached as a research method and evaluate the feasibility of it in every single case.