• Tam Tami posted a comment on ?Digital Consumer Intelligence 6 months, 1 week ago

    ?Digital Consumer Intelligence

    I believe DCI is helpful to consumer insights. Technology is in constant evolution, so we are (or must be) as professionals in our industry. So, why not take advantage of technology and new data sources to get/complement/or validate Consumer Insights?

    I agree there has been a lot of changes in the recent year in the way social data has been used, but that’s something attached to the fact that it’s relatively young if we compare it to Consumer Insights.

    I think as more mature is the Social Intelligence industry, so they are the methods of analysis, and these (let’s say) “new” approaches can bring more value to the table.

    Based on my experience working with social data, I consider I have success bringing value using DCI to Consumer Insights.