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No, we are not underestimating the danger. In today post-Cold War world some states only use Nuclear weapons as leverage to enhance their status in diplomacy. A failed state like North Korea & a potentially failed state like Pakistan. Controls have been otherwise quite successful in non-proliferation. Both the above mentioned states don’t…

Gathering insight for this topic is very important to us, but we understand your time and thoughts are valuable.

So, Qutee and The Social Intelligence Lab are teaming up to offer a £100 Amazon gift card to whoever has the most unique and insightful comment.

We will announce these winners in a few weeks, so keep an eye on your Qutee email inbox!

In it’s simplest form AI is a tool, and like any tool it can be misused (eg. a hammer used to break a window for a robbery). AI itself does not scare me, I am intrigued and love the advances it has made thus far, but think we are far away from any of the slippery slope fears (AI is going to take over humanity).

If I do have a fear, it is in us…

Research approaches are continually evolving, especially when there is so much tech potential out there, DCI is part of the evolution.

I do get frustrated when tech and DCI is sold as the solution to everything, I am a HUGE believer in it but I don’t believe it has all the answers. I find when some clients have been oversold on what it can…

New buzz words are always going to capture the attention of the industry – but that does not mean they’re only based on hype. Brands who want to make an impression on consumers need to fully understand their target groups, from preferences to behaviour. Up till this point, the industry has relied on what has been referred to as Social Listening.…

I believe DCI is helpful to consumer insights. Technology is in constant evolution, so we are (or must be) as professionals in our industry. So, why not take advantage of technology and new data sources to get/complement/or validate Consumer Insights?

I agree there has been a lot of changes in the recent year in the way social data has been used,…

The key issues are being brands actually connecting with their passionate consumer base and collecting valuable insights, are their listening insights really strategically relevant and valid due to noise, sentiment inaccuracy and time for in-depth analysis ?

I don’t think that anyone is arguing that technology is assisting our ability to get insights faster and with greater ease (and in more interesting ways) for respondents. There can be value in these new approaches, including analysis of social data.

What I find hard to swallow is that terminology that doesn’t really mean anything to begin with is…