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In it’s simplest form AI is a tool, and like any tool it can be misused (eg. a hammer used to break a window for a robbery). AI itself does not scare me, I am intrigued and love the advances it has made thus far, but think we are far away from any of the slippery slope fears (AI is going to take over humanity).

If I do have a fear, it is in us…[Read more]

Research approaches are continually evolving, especially when there is so much tech potential out there, DCI is part of the evolution.

I do get frustrated when tech and DCI is sold as the solution to everything, I am a HUGE believer in it but I don’t believe it has all the answers. I find when some clients have been oversold on what it can…[Read more]

New buzz words are always going to capture the attention of the industry – but that does not mean they’re only based on hype. Brands who want to make an impression on consumers need to fully understand their target groups, from preferences to behaviour. Up till this point, the industry has relied on what has been referred to as Social Listening.…[Read more]

I believe DCI is helpful to consumer insights. Technology is in constant evolution, so we are (or must be) as professionals in our industry. So, why not take advantage of technology and new data sources to get/complement/or validate Consumer Insights?

I agree there has been a lot of changes in the recent year in the way social data has been used,…[Read more]

The key issues are being brands actually connecting with their passionate consumer base and collecting valuable insights, are their listening insights really strategically relevant and valid due to noise, sentiment inaccuracy and time for in-depth analysis ?

I don’t think that anyone is arguing that technology is assisting our ability to get insights faster and with greater ease (and in more interesting ways) for respondents. There can be value in these new approaches, including analysis of social data.

What I find hard to swallow is that terminology that doesn’t really mean anything to begin with is…[Read more]

From what the news has been saying and from what polls have been showing I can see Borish Johnson becoming the next PM for the UK. With that said will his Brexit plan go ahead and if he dose become the next PM will the house approve and vote on his deal?

https://www.cnn.com/2019/06/10/politics/trump-mexico-tariffs/index.html Trump fights back against skeptics of his new Mexico deal President Donald Trump is blasting critics who claim his new border agreement with Mexico is a mirage rather than the huge victory he is claiming, as he rides into a fresh week of constitutional collisions with Democrats.

Why not 90% of all MP are a joke

https://www.nytimes.com/2019/02/18/us/politics/national-emergency-lawsuits-trump.html 16 States Sue to Stop Trump’s Use of Emergency Powers to Build Border Wall A coalition of 16 states, including California and New York, is challenging President’s Trump use of emergency powers to spend billions on a border wall.

On the occupation poll, why is ‘employed’ not an option?

The way things are turning out right now…is shameful…2 years ago we should of got out straight away…2 wasted years for What…NOTHING…Lets leave and then see what happens…All this scaremongering is totally out of order..

The government is “legally” obligated to complete Brexit and the attempts to frustrate it will only further divide the nation. Once this is done we will then judge the “real” response from the other EU member states. it will not take long for them to come back to the negotiation table in order seek access to the UK market.