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Gathering insight for this topic is very important to us, but we understand your time and thoughts are valuable.

So, Qutee and The Social Intelligence Lab are teaming up to offer a £100 Amazon gift card to whoever has the most unique and insightful comment.

We will announce these winners in a few weeks, so keep an eye on your Qutee email inbox!

Gathering insight for this topic is very important to us, but we understand your time and thoughts are valuable.

So, Qutee and The Social Intelligence Lab are teaming up to offer a £100 Amazon gift card to whoever has the most unique and insightful comment.

We will announce these winners in a few weeks, so keep an eye on your Qutee email inbox!

Research approaches are continually evolving, especially when there is so much tech potential out there, DCI is part of the evolution.

I do get frustrated when tech and DCI is sold as the solution to everything, I am a HUGE believer in it but I don’t believe it has all the answers. I find when some clients have been oversold on what it can…[Read more]

I believe Social Intelligence is certainly an approach every insight function should have in it’s toolkit, it’s not suitable for everything and that’s fine as no single methodology can do it all.

Most insight functions will be apt at making use of different market research methodologies, it’s a case of understanding where SI can add value and…[Read more]

New buzz words are always going to capture the attention of the industry – but that does not mean they’re only based on hype. Brands who want to make an impression on consumers need to fully understand their target groups, from preferences to behaviour. Up till this point, the industry has relied on what has been referred to as Social Listening.…[Read more]

I believe DCI is helpful to consumer insights. Technology is in constant evolution, so we are (or must be) as professionals in our industry. So, why not take advantage of technology and new data sources to get/complement/or validate Consumer Insights?

I agree there has been a lot of changes in the recent year in the way social data has been used,…[Read more]

I think Insights Function can find some opportunities adopting Social Media Intelligence as a research method. It doesn’t mean that, from now on, every Insights Function should answer their questions using social data. But at least, social media data should be considered.

I have been using social media data to help businesses answering their…[Read more]

https://youtu.be/h-RQlFUEAJE Mark Zuckerberg talks about the big challenges of Facebook and future technology in society Hello, Welcome to Motivation Initiative Channel! More Motivational videos: shorturl.at/wBLM1 This Channel, Motivation Initiative, is the Best channel that wi…

The key issues are being brands actually connecting with their passionate consumer base and collecting valuable insights, are their listening insights really strategically relevant and valid due to noise, sentiment inaccuracy and time for in-depth analysis ?

I don’t think that anyone is arguing that technology is assisting our ability to get insights faster and with greater ease (and in more interesting ways) for respondents. There can be value in these new approaches, including analysis of social data.

What I find hard to swallow is that terminology that doesn’t really mean anything to begin with is…[Read more]

In many organizations, marketers have been the first movers in social media, tapping it for insights on how customers think and behave. For many insights professionals, social data has been met with some skepticism due to representativity, accuracy and bias.

It has also been increasingly difficult to get insights from social data. A large volume…[Read more]

I guess this more US led but will impact us in the UK. Trump is the decider, whether on tarfiffs / sanctions for China, Iran, Europe and he will be re-elected so a good year for UK and US equities in my opinion.

Hard brexit uncertainty over, china /US back on track and Trump will win. The only variable is oil in my opinion and Iran is in no position to do anything.