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I’ve chosen todays’ tweet because it refers to the need for a new strategy for the new normal. I’m left wondering aren’t we simply talking about the need to respond to change which is enduring rather anything particularly new that practioners should do?

https://twitter.com/Timothy_Hughes/status/1245891276073033729?s=20 Tim Hughes 提姆·休斯 on Twitter…[Read more]

Is exploiting Covid-19 trading restriction loopholes unethical or smart business?

https://www.bbc.co.uk/news/business-52111640

Sainsbury’s uses ‘loophole’ to keep Argos open Supermarket chain accused of exploiting law to flog its Argos homewares during coronavirus lockdown.

What’s the difference between thought leadership and simply expressing your opinion? #marketing #thoughtleadership

There is always the direct approach to customers when marketing responding to Covid-19 – wonder where folks stand on the ethics of this?

https://twitter.com/aztec_digital/status/1245298120373739522?s=20 Aztec Digital Marketing on Twitter “Has your business been affected by COVID-19? How about taking your business to the next level and making an…[Read more]

I’m always fascinated how business jargon takes hold. The term Pivot is classic. Basically it’s a buzz word that means responding to change in market or customer needs or preferences. This means buinesses have been pivoting for centuries and they did’t even know it!

Why do business people feel the urge to invent new terms. Might it be their…[Read more]

Lots of tweets about making sense of the impact of Covid-19 and how to react. Is there anything new being said or are we witnessing Covid-Wash?

https://twitter.com/CW_Mktg/status/1244972979659976706?s=20 CreativeWorks Marketing on Twitter “In light of the ongoing pandemic, it may be time to re-define your company’s marketing goals for 2020. Let…[Read more]

Is this really insightful or mere tokenism about the Covid-19 crisis and its impact on business?

https://twitter.com/bpazitka/status/1244578914497855488?s=20 Brandon Pazitka on Twitter “Businesses are facing massive disruptions and challenges during this lockdown. Here are our 8 tips on surviving COVID-19. https://t.co/eOeNgZ3ps3 #marketing…[Read more]

Here’s what one Tweeter thinks about marketing professionals at this time
https://twitter.com/Graybush777/status/1244579901740666880?s=20 James Davis on Twitter “ALL COMPANIES: Don’t think I don’t notice that you’re throwing in some sad music and talking about how in need to do our part during covid-19 isnt just a nother marketing strategy? but…[Read more]

Isn’t this just self interested wrapped up in a thinly veiled nod to caring about the Covid-19 crisis?

https://twitter.com/AnnekGroup/status/1244583941400559618?s=20 Annek Marketing Group on Twitter “In response to COVID-19, for a limited time, we are offering new clients $100 off any of our monthly packages for 3 months. We understand that…[Read more]

I really enjoyed reading this article from communications expert Ben Afia. It really brings home how the language we use can create our business reality

https://www.benafia.com/how-not-to-cock-up-your-coronavirus-comms/

How not to cock up your coronavirus comms – Ben Afia Have you seen some appalling emails in the last few days? I certainly…[Read more]

Mark Ritson, adjunct Professor of Marketing at the University of Melbourne Australia and Lancaster University UK gets my vote when wrote recently in Marketing Week that marketers were getting it wrong by relying on cliched and superficial covid-19 communications…[Read more]

The Covid-19 crisis has really brought home what matters to people and how value can change in an instant. Loo rolls were the frequently used exemplar of a low value low involvement purchase on university marketing course. Right now that has all changed.

Gathering insight for this topic is very important to us, but we understand your time and thoughts are valuable.

So, Qutee and The Social Intelligence Lab are teaming up to offer a £100 Amazon gift card to whoever has the most unique and insightful comment.

We will announce these winners in a few weeks, so keep an eye on your Qutee email inbox!

Gathering insight for this topic is very important to us, but we understand your time and thoughts are valuable.

So, Qutee and The Social Intelligence Lab are teaming up to offer a £100 Amazon gift card to whoever has the most unique and insightful comment.

We will announce these winners in a few weeks, so keep an eye on your Qutee email inbox!

Research approaches are continually evolving, especially when there is so much tech potential out there, DCI is part of the evolution.

I do get frustrated when tech and DCI is sold as the solution to everything, I am a HUGE believer in it but I don’t believe it has all the answers. I find when some clients have been oversold on what it can…[Read more]

I believe Social Intelligence is certainly an approach every insight function should have in it’s toolkit, it’s not suitable for everything and that’s fine as no single methodology can do it all.

Most insight functions will be apt at making use of different market research methodologies, it’s a case of understanding where SI can add value and…[Read more]

New buzz words are always going to capture the attention of the industry – but that does not mean they’re only based on hype. Brands who want to make an impression on consumers need to fully understand their target groups, from preferences to behaviour. Up till this point, the industry has relied on what has been referred to as Social Listening.…[Read more]