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Covid-19 Has Changed The Customer Value Creation Landscape For Ever
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 3 months ago
?How should marketing respond to the business challenge of Covid-19
I’ve chosen todays’ tweet because it refers to the need for a new strategy for the new normal. I’m left wondering aren’t we simply talking about the need to respond to change which is enduring rather anything particularly new that practioners should do?
https://twitter.com/Timothy_Hughes/status/1245891276073033729?s=20 [Read more]
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 3 months ago
?How should marketing respond to the business challenge of Covid-19
Is exploiting Covid-19 trading restriction loopholes unethical or smart business?
https://www.bbc.co.uk/news/business-52111640
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 3 months ago
?How should marketing respond to the business challenge of Covid-19
What’s the difference between thought leadership and simply expressing your opinion? #marketing #thoughtleadership
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 3 months ago
?How should marketing respond to the business challenge of Covid-19
There is always the direct approach to customers when marketing responding to Covid-19 – wonder where folks stand on the ethics of this?
https://twitter.com/aztec_digital/status/1245298120373739522?s=20 [Read more]
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 3 months ago
?How should marketing respond to the business challenge of Covid-19
I’m always fascinated how business jargon takes hold. The term Pivot is classic. Basically it’s a buzz word that means responding to change in market or customer needs or preferences. This means buinesses have been pivoting for centuries and they did’t even know it!
Why do business people feel the urge to invent new terms. Might it be their…[Read more]
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 3 months, 1 week ago
?How should marketing respond to the business challenge of Covid-19
Lots of tweets about making sense of the impact of Covid-19 and how to react. Is there anything new being said or are we witnessing Covid-Wash?
https://twitter.com/CW_Mktg/status/1244972979659976706?s=20 [Read more]
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 3 months, 1 week ago
?How should marketing respond to the business challenge of Covid-19
Is this really insightful or mere tokenism about the Covid-19 crisis and its impact on business?
https://twitter.com/bpazitka/status/1244578914497855488?s=20 [Read more]
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 3 months, 1 week ago
?How should marketing respond to the business challenge of Covid-19
Here’s what one Tweeter thinks about marketing professionals at this time
https://twitter.com/Graybush777/status/1244579901740666880?s=20 [Read more] -
Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 3 months, 1 week ago
?How should marketing respond to the business challenge of Covid-19
Isn’t this just self interested wrapped up in a thinly veiled nod to caring about the Covid-19 crisis?
https://twitter.com/AnnekGroup/status/1244583941400559618?s=20 [Read more]
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 3 months, 1 week ago
?How should marketing respond to the business challenge of Covid-19
I really enjoyed reading this article from communications expert Ben Afia. It really brings home how the language we use can create our business reality
https://www.benafia.com/how-not-to-cock-up-your-coronavirus-comms/
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 3 months, 1 week ago
?How should marketing respond to the business challenge of Covid-19
Mark Ritson, adjunct Professor of Marketing at the University of Melbourne Australia and Lancaster University UK gets my vote when wrote recently in Marketing Week that marketers were getting it wrong by relying on cliched and superficial covid-19 communications…[Read more]
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 3 months, 1 week ago
?How should marketing respond to the business challenge of Covid-19
The Covid-19 crisis has really brought home what matters to people and how value can change in an instant. Loo rolls were the frequently used exemplar of a low value low involvement purchase on university marketing course. Right now that has all changed.
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adaixiprice posted a comment on ?Lazada Voucher Malaysia for January 2019 1 year, 5 months ago
?Lazada Voucher Malaysia for January 2019
Online shopping has become an immensely popular trend amongst Malaysians. Offering one of the largest inventory of products, Lazada Malaysia is one of the most popular e-commerce websites that Malaysians will visit to satisfy their online shopping cravings.
More details at -
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Justin Parodi posted a comment on ?Home Improvement 1 year, 6 months ago
?Home Improvement
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Justin Parodi created a new Qutee 1 year, 6 months ago
?Home Improvement
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