Is DCI more hype from tech companies or will it really transform customer insights?
Found In Digital Consumer Intelligence
Can social intelligence be adopted by any insights function? What's the opportunities, barriers etc?
Latest Activity
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The Social Intelligence Lab posted a comment on ?Why Social Data 2 years, 2 months ago
Gathering insight for this topic is very important to us, but we understand your time and thoughts are valuable.
So, Qutee and The Social Intelligence Lab are teaming up to offer a £100 Amazon gift card to whoever has the most unique and insightful comment.
We will announce these winners in a few weeks, so keep an eye on your Qutee email inbox!
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The Social Intelligence Lab posted a comment on ?Digital Consumer Intelligence 2 years, 2 months ago
Gathering insight for this topic is very important to us, but we understand your time and thoughts are valuable.
So, Qutee and The Social Intelligence Lab are teaming up to offer a £100 Amazon gift card to whoever has the most unique and insightful comment.
We will announce these winners in a few weeks, so keep an eye on your Qutee email inbox!
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InsightsOsborne posted a comment on ?Digital Consumer Intelligence 2 years, 3 months ago
Research approaches are continually evolving, especially when there is so much tech potential out there, DCI is part of the evolution.
I do get frustrated when tech and DCI is sold as the solution to everything, I am a HUGE believer in it but I don’t believe it has all the answers. I find when some clients have been oversold on what it can…
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InsightsOsborne posted a comment on ?Why Social Data 2 years, 3 months ago
I believe Social Intelligence is certainly an approach every insight function should have in it’s toolkit, it’s not suitable for everything and that’s fine as no single methodology can do it all.
Most insight functions will be apt at making use of different market research methodologies, it’s a case of understanding where SI can add value and…
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Moa Wirde posted a comment on ?Digital Consumer Intelligence 2 years, 3 months ago
New buzz words are always going to capture the attention of the industry – but that does not mean they’re only based on hype. Brands who want to make an impression on consumers need to fully understand their target groups, from preferences to behaviour. Up till this point, the industry has relied on what has been referred to as Social Listening.…
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Tam Tami posted a comment on ?Digital Consumer Intelligence 2 years, 3 months ago
I believe DCI is helpful to consumer insights. Technology is in constant evolution, so we are (or must be) as professionals in our industry. So, why not take advantage of technology and new data sources to get/complement/or validate Consumer Insights?
I agree there has been a lot of changes in the recent year in the way social data has been used,…
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Tam Tami posted a comment on ?Why Social Data 2 years, 3 months ago
I think Insights Function can find some opportunities adopting Social Media Intelligence as a research method. It doesn’t mean that, from now on, every Insights Function should answer their questions using social data. But at least, social media data should be considered.
I have been using social media data to help businesses answering their…
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Lord Lukan posted a comment on ?Digital Consumer Intelligence 2 years, 3 months ago
The key issues are being brands actually connecting with their passionate consumer base and collecting valuable insights, are their listening insights really strategically relevant and valid due to noise, sentiment inaccuracy and time for in-depth analysis ?
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customerinsights posted a comment on ?Digital Consumer Intelligence 2 years, 3 months ago
I don’t think that anyone is arguing that technology is assisting our ability to get insights faster and with greater ease (and in more interesting ways) for respondents. There can be value in these new approaches, including analysis of social data.
What I find hard to swallow is that terminology that doesn’t really mean anything to begin with is…
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Marto3M posted a reply to customerinsights on ?Why Social Data 2 years, 3 months ago
I’ve had relatively good success matching social listening consumer insights to standard marketing consumer research, but that’s only for qualitative findings. Also, occasionally, we have used social listening to verify marketing research data (like market share changes, emergence of new trends, etc).
Currently, I don’t think quantitative is…
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customerinsights posted a comment on ?Why Social Data 2 years, 4 months ago
In many organizations, marketers have been the first movers in social media, tapping it for insights on how customers think and behave. For many insights professionals, social data has been met with some skepticism due to representativity, accuracy and bias.
It has also been increasingly difficult to get insights from social data. A large volume…